THE ART OF WINEMAKING

“After creating several festivals in regions with a strong wine component, I decided to try my own hand at establishing a small vineyard at our weekend home, about 2 hours north of Manhattan. I was a total novice, but approached things in a very methodical way. I consulted with growers, plotted the land, planted every plant, tested and harvested all the grapes. I learned that if you want a successful vineyard, you have to be both disciplined and intuitive. 

New York State has historically been one of the main wine-producing regions in the country. Today, there are a couple of hundred commercial wineries in New York making some seriously good wines, yet I’m the only vintner in our area doing this successfully from start to finish. The 2025 harvest was one of our best yet, yielding a quarter ton of grapes for our proprietary rosé blend of Marquette, Frontenac Gris, and Le Crescent. You can experience harvest day 2025, beautifully documented by my dear friend and longtime collaborator Paul Richardson of Storyworkz, in the first video below.

I’m now in my 13th year of producing wines with my family and friends, and it’s given me an incredible sense of accomplishment. I’ve also realized that it’s a real metaphor for what I do in business: You need to have the best primary materials, rigorously follow a good plan, and always have your eye on the final product. The tangible payoff of a successful festival or event is the standing ovation at the final concert. With our vineyard, that triumph is measured by drinking the season’s first glass of Domaine Letourneau.  

I’m really proud of my wine, and I look forward to sharing a bottle with you.”